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05.04.2010 18:47:25
CEO and Founder of Link-up International, Link-up Consulting and I.D.™ Central, Paul Burgess began a quest more than 20 years ago to understand what makes people tick, why they do the things they do and what needs to happen for people to operate at their best. At that time, his drive to create the I.D. System® was born and his intense, passionate life journey began.

Paul has explored and studied every theory and profiling tool on the market for decades, and continues to find that they generally measure behavior – not drive or motivation.  He created the I.D. System® to fill that void.  In 1991, after extensive research, Paul discovered the four Instinctive Drives that make up the I.D.

Two decades later, the I.D. System® remains unchanged, but the range of situations, experiences and practical applications for the system continue to grow and develop.  Over 30,000 people have taken their I.D. and experienced its impact, and that number grows every day.

As CEO, author and globally recognized expert, Paul continues to seek ways in which I.D.™ can impact people’s lives.  He is committed to product development and constantly creates new tools, techniques and strategies to ensure that people tap into their life purpose and reach their full potential.  

From his work across generations and industries, Paul inspires and drives people to be at their best.  Elite athletes, including Olympic swimmers, parents of children diagnosed with ADD, and SVPs in global organizations all seek his perspective, guidance and strategic advice.

In addition, Paul is personally involved with:

  • The coaching and development of senior consultants
  • Global clients at the most senior level, particularly Cisco Systems
  • Facilitation of corporate change in organizations
  • Helping leaders build extraordinary teams around the world.


He has recently published his first book, Natural Born Success.


Paul's Blog will be starting soon on topics such as

  • High performance leadership
  • Corporate change leadership
  • Global team building and collaboration
  • Talent development
  • Business strategy and vision
  • Workplace conflict and resolution
  • Cultural change and organizational transformation
  • Relationships
  • Communication techniques
  • Personal excellence and life skills
  • Health and wellness
  • Careers
  • Profiling tools

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